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The Really Really Free Market (RRFM) movement is a horizontally organized collective of individuals who form a temporary market based on an alternative gift economy. RRFM events are often hosted by people unaffiliated with any large organization and are encouraged to sprout up by anyone, anytime, anywhere. The RRFM movement aims to counteract capitalism in a proactive way by creating a positive example to challenge the questioned myths of scarcity and competition. The name Really Really Free Market is itself a play on words as it is a reinterpretation and re-envisioning of the term free market, which generally refers to an economy of competition governed by supply and demand. The RRFM holds as a major goal to build a community based on sharing resources, caring for one another and improving the collective lives of all. Markets often vary in character, but they generally offer both goods and services. A RRFM usually takes place in an open community space such as a public park or community commons.